The Open League program, announced on April 1, is bringing users on-chain in “unprecedented numbers,” TON Foundation’s Justin Hyun said.
5 Strategies for Acquiring Users On-Chain
From airdrops to advertising, CoinList’s Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers.
UK Regulator Publishes Guidance for Crypto Marketing Regime
The Financial Conduct Authority’s new ad regime took effect in October.
Russian telecoms giant MTS announces ads service targeting Telegram users
Telegram denies that it has entered any advertising-related agreements with Russian companies.
Crypto Exchange Bybit ‘Exploring All Options’ to Stay in UK: CEO
Companies like Luno and PayPal have halted certain crypto operations in the country in response to regulations set to take effect next month.
Google Chrome launches built-in user tracking for advertisers
Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies.
UK Crypto Firms Can Apply for 3-Month Reprieve to Comply With Tough New Ad Rules
Bans on aggressive marketing were set to take effect in October, but companies can apply to delay some aspects until January.
Even Unpaid Social Media Crypto Promotions May Breach UK Ad Rules: Financial Regulator
The Financial Conduct Authority (FCA) gained oversight of crypto promotions with the approval of the Financial Services and Markets Act in June.
Social Media Targeted in EU Consumer Group Complaint About Crypto Ads
BEUC wants Instagram, YouTube, TikTok and Twitter to prohibit influencers from promoting crypto
Allow Influencers to Promote Registered Crypto Firms, French Senators Say
Lawmakers in the French National Assembly are seeking to effectively ban promoting crypto on social media, but Senators appear to favor lighter restrictions
Back on track: Kraken inks F1 crypto sponsorship deal with Williams Racing
Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year.
Belgian Crypto Ads Must Warn of Risks Under New Rules
The Financial Services and Markets Authority will have to be notified of major ad campaigns, as a survey reveals crypto investors are often trying to get rich quick.
South Africa adds new cryptocurrency standards to advertising code
Cryptocurrency products and services feature in a new clause in South Africa’s code of advertising practice introduced by the Advertising Regulatory Board.
Google feels the bear market as crypto ad revenues slip since July
Alphabet’s revenue from Google advertising was down in Q3 2022, with decreased search spending from financial services and cryptocurrency subcategories highlighted.
Thailand SEC to apply strict guidelines for crypto ads
Cryptocurrency-related adverts in Thailand will have to meet strict rules as the Securities and Exchange Commission looks to emulate foreign standards.
South African rugby icon Siya Kolisi headlines new crypto advertising campaign
The Springbok captain features in a new advertising campaign promoting a long-term attitude towards cryptocurrency investing in South Africa.
Zuckerberg unfazed about $2.8B metaverse division loss in Q2
“This is obviously a very expensive undertaking over the next several years,” said Mark Zuckerberg.
Bitcoin Exchanges Flood London’s Metro With Adverts
Two cryptocurrency exchanges chose to kick off advertising campaigns on London’s Underground system Monday.
Permission.io Has Quietly Raised $50M to Make Advertising Personal and Data Private
Permission.io has raised over $50 million to reward users for engaging with ads. Will advertisers buy in?
New Blockchain Program Aims to Counter Fake Viewer Data, Scam Ads
he platform targeted at combating scams advertised in video ads deploys a combination of Theta’s blockchain, Google’s BigQuery solution and Chainlink’s oracles.