Slim Shady was the latest celebrity to advertise “fortune favors the brave” for Crypto.com following Matt Damon’s ad spot in October 2021.
ApeCoin Climbs 22% After Snoop Dogg-Eminem Bored Ape Video Launch
ApeCoin (APE), the native Ethereum currency of the famous NFT collection, is one of the fastest-growing NFT and Metaverse crypto projects in the blockchain ecosystem today.
Upon its March 18, 2022 launch, ApeCoin instantly began a parabolic climb. The rally’s apex allowed Apecoin’s market capitalization to reach $7.45 billion.
The APE token was valued at $4.92 at the time of writing, down marginally from its morning high of $5.26. In the past week, ApeCoin has increased by more than 35%.
As of Friday, intraday trading volume for APE has plummeted by 43%. This indicates that APE is receiving peer selling pressure and is approaching the consolidation phase’s bottom trendline. The volume to market cap ratio of the coin is 0.3129.
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ApeCoin Getting Some Lift From Rappers
The price of ApeCoin reached an all-time high of over $27 in late April ahead of virtual land NFT sales for the Bored Ape Yacht Club’s Otherside metaverse game.
ApeCoin holders can vote on ApeCoin DAO governance proposals using ApeCoin.
The recent price increase of APE may have been partially prompted by the release of a new music video featuring Snoop Dogg and Eminem as animated versions of their Bored Ape avatars.
In the music video for their new single “From The D 2 The LBC,” Snoop Dogg and Eminem get stoned and transform into animated versions of their BAYC avatars.
The song debuted at the conclusion of this year’s ApeFest, an annual New York event for BAYC NFT holders.
At the end of last year, Eminem purchased his Bored Ape for 123.45 ETH (USD $452,000). His OpenSea account, Shady Holdings, displays 26 additional NFT purchases.
APE total market cap at $1.47 billion on the daily chart | Source: TradingView.com
Snoop Dogg & Eminem Video Fly High
Snoop Dogg possesses numerous NFTs and has long been steeped in cryptoculture. He exposed himself to be the popular NFT Twitter user Cozomo di Medici a year ago. In February, he declared his intention to transform Death Row Records into an NFT label.
The duo’s music video, which was trending on YouTube over the weekend, has received more than 7.5 million views.
ApeFest, which occurred in New York the same week as NFT NYC, featured performances by, among others, Haim, LCD Soundsystem, Lil Wayne, Future, and Lil Baby.
Over the past 24 hours, the price of ApeCoin has climbed by 12.68 percent because of strong positive momentum.
Despite the fact that APE has produced its second consecutive green weekly candle on the price charts, it is still 82 percent below its all-time high reached in April 2022.
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Featured image from SouthPawer, chart from TradingView.com
Eminem And Snoop Dogg Team Up, The Video Features Bored Ape Yacht Club Imagery
Is the Bored Ape Yacht Club responsible for this collaboration? Hip hop legends and worldwide icons Snoop Dogg and Eminem join forces once again for the single “From The D 2 The LBC.” The video is basically a BAYC ad and the duo premiered the song at Apefest, the Bored Ape Yacht Club multi-day party that was part of the NFT.NYC conference. This is a huge win for the BAYC, at a time when the NFT collection lost 60% of its value in a flash.
The last time we saw this duo collaborate was on the track “Bitch Please II,” from Eminem’s 2000 outing The Marshall Mathers LP. Besides Snoop Dogg, that track features their mentor Dr. Dre, Xzibit, and the late Nate Dogg. After that, the legend says that Eminem’s camp denied a request for collaboration from Snoop and the pair never worked together again. Until now. Did the Bored Ape Yacht Club accomplish that?
Eminem And Snoop’s Bored Ape Yacht Club Story
It’s worth noting that both Eminem and Snoop Dogg come from Dr. Dre’s lineage, so a collaboration between both artists makes all the sense in the world. They are also both part of the Bored Ape Yacht Club. Approximately six months ago, Eminem paid $425K for a BAYC specimen inspired in him. At the time, NewsBTC reported:
“The NFT, named “EminApe,” depicts Eminem’s iconic Bored Ape figure wearing a khaki army cap and a gold chain necklace, both of which he frequently wears in real life. BAYC member GeeGazza sold the digital artwork for 123.45 ETH, which is around $450,000 USD. In November 2021, GeeGazza tweeted, “I still think Eminem is destined to buy my @BoredApeYC one day.”
Took too long to reconnect with @snoopdogg– you know we had to make a movie! https://t.co/087W2OZJOI #FromTheDToTheLBC #curtaincall2 @BoredApeYC pic.twitter.com/k443JqXHON
— Marshall Mathers (@Eminem) June 24, 2022
For his part, at approximately the same time, Snoop Dogg got a full set and announced “When I APE in I APE all the way in!!.” A full set, for those not in the know, consists of a Bored Ape, an M1 and an M2 Mutant, and a Bored Ape Kennel Club with similar characteristics. In Snoop’s case, those were a military helmet, leopard skin, and a pink and fluffy garment. At the time, NewsBTC reported on the story behind the purchase:
“It all came from a deleted tweet. What did it say? We wouldn’t know. However, NFT strategist Just1n.eth brought another rapper into the conversation. “He needs to link up with Waka Flocka to talk about the NFT collection that he should be looking into!” And Waka Flocka went straight to the BAYC. “Uncle Snoop you need a Ape mane!!! Join the yacht club.”
Eminem. Snoop. From the D 2 the LBC. Out now. https://t.co/fcZqaniRxQ pic.twitter.com/bmTpKNXtjq
— Snoop Dogg (@SnoopDogg) June 24, 2022
The Video, The Song, The Premiere
The psychedelic video mixes video of Em and Snoop in the studio with Bored Ape Yacht Club-inspired animation. It was directed by James Larese. They premiered it at Apefest, an all out party that featured performances by hip hop legends like Lil Wayne, Bun B, The Roots, Future, and of course Eminem and Snoop Dogg.
The videos abound. Check this one out:
WORLD PREMIERE: Snoop & Eminem show their new song featuring at ApeFest @BoredApeYC @SnoopDogg pic.twitter.com/8lLVY9mRng
— cr0ss.eth @ NFT NYC (@cr0ssETH) June 24, 2022
And this one:
What the actual fuck? @SnoopDogg @Eminem @BoredApeYC #apefest pic.twitter.com/1KDZ5rxHGc
— Leonardo Viti (@leovitiart) June 24, 2022
The Bored Ape Yacht Club team will also sell merchandise related to the single, but no one knows what it actually looks like. “Snoop x Eminem merch drop pushed. We’ll tweet here with timing updates,” they announced through Twitter.
APE price chart on Coinbase | Source: APE/USD on TradingView.com
This is not Snoop Dogg’s first musical collaboration with the Bored Ape Yacht Club. The rapper appeared in Colombian producer and singer Esther Anaya’s single “BAYC,” a dance music track that sounds like this:
Last but not least, NewsBTC has to point out that Eminem and Snoop appeared on stage together earlier in the year at Dr. Dre’s presentation at the Super Bowl Halftime Show. So, maybe the Bored Ape Yacht Club is responsible for this single, but the two artists probably had already squashed their beef.
Featured Image: Screenshot from the video | Charts by TradingView
Eminem Buys Bored Ape Yacht Club NFT That Looks Like Him For $452K
Eminem, the Grammy Award-winning rapper, has joined the Bored Ape Yacht Club (BAYC), purchasing one of the non-fungible token (NFT) apes for 123.45 ether ($462,000) on the OpenSea platform.
Eminem Buys BAYC NFT
Eminem, the famed Detroit rapper, has joined the Bored Ape Yacht Club (BAYC).
The NFT, named “EminApe,” depicts Eminem’s iconic Bored Ape figure wearing a khaki army cap and a gold chain necklace, both of which he frequently wears in real life. BAYC member GeeGazza sold the digital artwork for 123.45 ETH, which is around $450,000 USD. In November 2021, GeeGazza tweeted, “I still think Eminem is destined to buy my @BoredApeYC one day.”
Six, a digital agency that has previously worked with celebrities in the NFT industry including as Wu-Tang Clan, Tycho, and Galantis, was responsible for the transaction. It’s also not Eminem’s first foray into NFTs: under the moniker “Shady Holdings,” the musician now owns 15 NFTs on OpenSea.
In a tweet, BAYC member GeeGazza, who sold the ape, thanked the entertainer for purchasing the NFT. “I’m living in a simulation,” he wrote, adding: “Madness. Let me write a lyric in your next single.”
I’m living in a simulation.
Thank you @Eminem for buying my ape and joining the club!
Madness. Let me write a lyric in your next single 
pic.twitter.com/myGNRmMLeD
— GeeGazza (@Gee__Gazza) December 31, 2021
BTC/USD plunge from $50k. Source: TradingView
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The Rapper Holds NFTs From Different Collections
Slim Shady has 166 non-fungible token (NFT) assets from 32 collections, according to dappradar.com stats. After purchasing BAYC #9055 for 123.45, the address currently possesses 1.52 ether. Eminem received 124 ether from an account known as georgio.eth on ENS. That account owns 504 NFTs from 51 different collections, including Bored Ape Yacht Club #4936, and it spent 43.98 ether ($164,832) on two Cryptopunks.
SABC #2615, Shaq Gives Back #4077, and Adult Fantasy Sub-Dude (130/151) are among Eminem’s other NFTs. The Shady Holdings address, in reality, contains a slew of ERC721 NFTs.
Eminem’s NFT spending binge comes on the heels of his beat-inspired animated NFTs for Stans, which he released in April. Eminem’s NFT sale took place on the Nifty Gateway NFT platform. Slim Shady and Paul Rosenberg also joined a host of venture funds that invested $30 million in the NFT market Makersplace in August.
Eminem’s NFT spending binge comes on the heels of his beat-inspired animated NFTs for Stans, which he released in April. Eminem’s NFT sale took place on the Nifty Gateway NFT platform. Slim Shady and Paul Rosenberg also joined a host of venture funds that invested $30 million in the NFT market Makersplace in August.
Eminem has officially joined the second-largest NFT project on OpenSea by volume with his new EminApe. According to CryptoSlam, the BAYC has sold 284,765 ETH ($977.6 million) in secondary transactions so far, and the floor price is now at 60 ETH ($220,000).
The rapper joined the ranks of a slew of other celebrities, including NBA player Stephen Curry and talk show presenter Jimmy Fallon.
Bored Apes recently overtook CryptoPunks in terms of floor price, which is a huge accomplishment for a project that only began in April 2021.
Related article | Snoop Dogg Joins The Bored Ape Yacht Club And The Sandbox. Read All About It
Featured Image from Shutterstock | Charts by TradingView
