From Vintage to MNTGE: Digital Fashion Brand to Release NFT Patches Linked to IRL Rewards
The patches were designed by 11 artists, including Jen Stark, Nyan Cat creator Christopher Torres and Bored Ape Yacht Club artist Seneca, and are embedded with NFC chips.
Tokenized Collectibles Platform Americana Is Bringing High-End Physical Items On-Chain
Backed by Alexis Ohanian and OpenSea, the newly-launched platform has created blockchain-based solutions for several pain points associated with buying and selling high-end physical collectibles.
Auction House of Gucci: Christie’s Teams Up With Luxury Brand on NFT Collection
The “Future Frequencies: Explorations in Generative Art and Fashion” collection derives inspiration from Gucci designs and features works from artists including Claire Silver and Emily Xie.
Lacoste Expands Its NFT Ecosystem With New Rewards
The latest expansion of the Lacoste Web3 universe grants holders access to “creative sessions, contests, video games and interactive conversations.”
Web3 Fashion Platform SYKY Launches Incubator for Emerging Digital Designers
The Seven Seven Six-backed SYKY platform will work with a group of 10 digital designers to grow their skills in the year-long incubator program.
Louis Vuitton To Release $42,000 Physical-Backed NFTs
According to a Vogue Business, the collectibles are being sold as soulbound tokens, meaning they are non-transferable once purchased.
Adidas Releases Chapter 1 of Its ALTS Dynamic NFT Collection
Holders of Adidas’ Into The Metaverse NFTs can burn their tokens to join the new dynamic NFT ecosystem.
An eclectic display at the 2nd Metaverse Fashion Week
The second edition of Metaverse Fashion Week came with a few technical hiccups — and featured a line-up of big brands, from Dundas to Adidas and HBO.
Augmented reality helps brands tell their story: MVFW 2023
During Metaverse Fashion Week 2023, the augmented reality platform — Over — projected a larger-than-life virtual catwalk over one of Milan’s most prominent locations.
Ralph Lauren Miami Store to Accept Crypto Payments
The brand is also partnering with Web3 community Poolsuite to release a co-branded NFT collection.
Metaverse Fashion Is on the Rise, but for Whom?
Digital fashion is nascent in the Web3 space, with the potential to onboard millions of users in the coming years. But, as brands work out who to target with hard-to-fathom technology. adoption is still in its early stages. This piece is a part of CoinDesk’s Culture Week.
Avatars, Get Ready to Strut: Decentraland to Host Second Metaverse Fashion Week
The event will see Dolce & Gabbana and Tommy Hilfiger return with new virtual activations, while Coach and Adidas are set to debut their digital wearables on the popular metaverse platform.
Redeeming physical NFTs: Easier said than done?
A number of challenges must be overcome in order for “phygital” NFT projects to gain traction.
NFTs could help solve diamond certification fraud
Non-fungible tokens are being used to serve as digital GIA diamond certificates to ensure immutability, transparency and proof-of-ownership.
How brands are using digital fashion in real life
From Gucci to Balenciaga, big fashion brands are making their way into the Metaverse.
Web3 had a small, yet important, presence at Paris Fashion Week
A handful of designers showcased Web3 initiatives at Paris Fashion Week, demonstrating inclusion, sustainability and creativity.
How NFTs and the Metaverse can keep fashion luxurious
Luxury in the metaverse isn’t just exclusive to owning the biggest land plot or the best NFT avatar — it’s more than that.
Web3 native fashion brands hit the runway in real life at NY Fall Fashion Week
While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility.
Education and aesthetics: Bringing more women into the Metaverse
Brands have the potential to make the Metaverse more women-friendly by focusing on beautiful aesthetics, accessibility and education.