Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year.
Argentina’s fan token sinks 31% after World Cup loss against Saudi Arabia
The price of soccer fan tokens, designed for fan engagement, is seemingly impacted by the on-field performance of teams.
Algorand becomes first US blockchain sponsor of FIFA World Cup
The proof-of-stake blockchain will assist FIFA in developing a “digital assets’ strategy” along with providing an official “wallet solution”.
Australia’s largest crypto exchange will sponsor tennis star Ajla Tomljanovic
Users from the crypto exchange will have the chance to win tickets to two tournaments and a meeting with Ajla Tomljanovic using a nonfungible token showing proof of attendance.
Jack Dorsey’s Cash App Sponsors NASCAR Driver Bubba Wallace
The NASCAR driver has a new sponsorship deal with Jack Dorsey’s Cash App that will see him sport the bitcoin logo at race events.
Litecoin Takes to the UFC Octagon in New Sponsorship Deal
The litecoin logo is to take prime place in the Octagon at an Ultimate Fighting Championship event this Saturday.
eToro to Pay for Major UK Soccer Sponsorship Deal With Bitcoin
Online investment platform eToro has inked a deal that will see it use bitcoin to pay for sponsorship at seven Premier League soccer teams.