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Blue Chip NFTs 101: Art Blocks Does It Differently And Frequently

Unlike other NFT collections, Art Blocks is a platform. Its focus is generative or algorithmic artworks. The artists create the style of the collection, the colors, and forms, or the “blocks” if you will. Each mint sorts through endless possibilities to create a unique piece. At minting time, the customer interacts with a generative script and the result is a randomly generated, unpredictable work of art. Depending on the collection, the resulting NFT can go from a static image to a multimedia experience.

In most of the other Blue Chip collections, like World Of Women or Doodles, an artist or a group of artists creates the art and its different traits. In contrast, multiple artists constantly create Art Blocks collections. As you might imagine, some of them are more valuable than others. The platform’s creator is Erick Calderon, better known as Snowfro. He’s the artist and coder behind Art Block’s first and flagship collection, Chromie Squiggle. You’ve probably seen them around, and one of the squiggles serves as the logo for the whole platform. 

Other iconic and multi-million dollar collections launched through the platform are Fidenza by Tyler Hobbs and Dmitri Cherniak’s Ringers. Of course, those are the stand-out, incredibly successful ones. New collections and projects launch through Art Blocks every week, as you can see in this very busy calendar. To avoid gas wars at minting time, the platform uses the Dutch Auction method. That is, the sale starts at a high price that lowers as time goes by. The clients wait for their ideal price, if it ever gets there.

How Does Art Blocks Work?

So far, the platform has generated $277M in primary sales and a whopping $1320M in secondary sales. The platform royalties are 10% for primary and 2.5% for secondary market sales. The artist receives a fair 5% for each secondary resale. From primary sales, there’s a mandatory 25% donation to the artist’s favorite charity. Which is interesting, but wow.

According to Art Block’s website, they offer “genuinely programmable on demand generative content that is stored immutably on the Ethereum Blockchain.” That’s not entirely true. The script and the NFTs are there, presumably forever, but the art is too complex to be stored on-chain. The files are in IPFS or other storage solutions.

Art Blocks also claims that “collectors actively participate in realizing an artist’s vision by generating unique algorithmic artworks,” which is debatable. The mind-blowing thing is that an Art Blocks holder with access to the script and Ethereum’s ledger could theoretically reproduce the NFT. So, technically, everything they claim is true. 

Even though Art Blocks is a platform, it’s not open to everyone. A team curates the collections and selects the artists worthy of participating. They offer three tiers of collections, each with different characteristics. Let’s look into them.

ETH price chart for 07/22/2022 on Kraken | Source: ETH/USD on TradingView.com
The Different Collections

  • The Curated Collection: This is the main one, Art Blocks releases it “on a regular schedule.” Only a few selected artists have made it to the seven quarterly series so far. According to their website, “Art Blocks established a curation board to carefully select projects for inclusion in our Curated Collection. The Curated Collection is a group of projects that push the boundaries of Generative Art in their technical innovation and aesthetic beauty.”

The company’s account executive, Druid, expanded on the collections’ characteristics in a Medium post. “Since we launched Art Blocks in November of 2020, our first official set includes all Curated drops in 2020, with full quarterly sets beginning in 2021. Artists have a six-month cooldown between deploying projects in the Curated Collection.”

  • Playground Collection: This one is less formal, “Art Blocks artists who have been previously included in the Curated Collection” can play around and do what they want. Druid expands, “It’s important to note the Playground’s limitations: first, an artist can only launch a Playground project after a Curated project. Second, only one project per artist can be active in the Playground at once, and it must be completed before another can be launched on the Playground.” Also, there’s “a two-month cooldown between deploying projects in the Playground Collection.”
  • Art Blocks Factory: This is more general and it’s for artists that don’t necessarily have participated in The Curated Collection. According to the website, “The Factory Collection includes projects selected directly by Art Blocks and highlights our standards for technical quality and artistic beauty.” And according to Druid, “Factory artists will be required to sell out their entire project before releasing anything else on the platform. They also will have a two-month cool down between projects on the platform.”

Powered by Art Blocks (PBAB)

Last but not least, the company offers this very interesting product. “Powered by Art Blocks (PBAB) is a custom branded solution from Art Blocks. It allows the generative NFT minting technology used by artists at Art Blocks to be integrated with third-party sites”. That means that organizations can use Art Blocks’ “smart contracts and rendering infrastructure” to generate “branded generative projects.” 

PBAB could be huge in the future. Keep your eye on it.

And keep your eye on NewsBTC for other Blue Chip NFTs guides, like this one for CloneX and this one for Goblintown.

Featured Image: Screenshot from Art Blocks website | Charts by TradingView

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Will NFTs Kill Traditional Art? Famed Collector Cozomo de’ Medici Makes The Case

Digital magazine and gallery Artnet gave Cozomo de’ Medici the keys to the castle. The notorious NFT collector took over their very popular Twitter account to raise hell. Cozomo de’ Medici’s thesis is that “the internet killed the yellow pages. Netflix killed Blockbuster,” and NFTs will replace traditional art. A bold prediction, we know, but let’s give the pseudonymous collector the benefit of the doubt and explore his thread.

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The story starts with Artnet NFT 30. A list of the 30 most influential people in the NFT world. Of course, Cozomo de’ Medici was one of them. As a publicity stunt, Artnet gave Cozomo control of their Twitter. “And starting now, I will be taking over the ARTNET Twitter! I warned them I may be controversial ;),” de’ Medici said. And then, “Ok frens, so I dropped a bit of a bomb over on the Artnet twitter account. They had NO idea I was going to do this!”

Ok frens, so I dropped a bit of a bomb over on the @artnet twitter account.

They had NO idea I was going to do this! 😂

Read this below and please share the ArtNet post! (not this post).

Let's let the world know that WE are the digital revolution 🍷⚔https://t.co/yP9wjmiTmB

— Cozomo de’ Medici (@CozomoMedici) December 15, 2021

Besides NFT recommendations and commentary, Cozomo de’ Medici made a name for himself on Twitter by making outrageous statements. One of them is, “Crypto billionaires will flip traditional billionaires. NFTs will flip traditional art.” Let’s explore that idea.

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NFTs Will Kill Traditional Art, According To Cozomo de’ Medici

The notorious NFT collector begins by comparing the NFT revolution to the advent of Reality TV. “For almost 100 years, the studios decided which actors would be lucky or talented enough to become stars. But then in the 2000’s, everything changed. The cameras turned from focusing on actors, to every day people. With Reality TV, soon it wasn’t a trained actor who was getting famous, but your classmate, co-worker, or next door neighbor. ”

4/ Now, someone like @MrBeast could build a more sizable, much more engaged following than the biggest tv or film star@guyraz could have more daily listens than the biggest radio stations

And those who used both social & reality tv, like Rogan & the Kardashians, built empires

— Artnet (@artnet) December 15, 2021

Ok, so far so good.

Then, Cozomo turns to art. For centuries, “kings, queens, and noble folk decided which art was relevant.“ Then, the tide shifted, “in the Victorian era of the 1800s, galleries, museums, and collectors began to move markets.” The problem here was that the public had zero access to these artists. By the time they learned “about Warhol or Basqiat, their work has become expensive, the best pieces gobbled up by known collectors and market makers.”

9/ And this is not just in the major markets – London, Paris, NYC – but globally.

I was recently chatting with a man who grew up in Morocco. As he described it, in Morocco there are 5 dealers who make up the "art mafia".

If an artist gets on the bad side of one, they are done.

— Artnet (@artnet) December 15, 2021

Enter NFTs. “No museums. No galleries, other than the marketplaces, and the galleries made by collectors themselves.” A heap of now well-known artists came out of this change of paradigm. But that’s not all, “any artist, from any where in the world, with no invitation, can mint a drop.” Also, the power shifted to the consumer. “YOU can decide which artists will define this generation.“

17/ Not by getting a museum show – but by producing great art, and cultivating a community using digital tools, like twitter and discord.

Now, you may be wondering… is there real size, and real provenance to be achieved this way?

— Artnet (@artnet) December 15, 2021

You’re In Control Of The New Art Elite

Then, Cozomo de’ Medici shouts out two artists. Who, of course, are part of Artnet NFT 30 as well.

19/ Or the previously mentioned @XCOPYART, a CryptoArt "OG" who has been minting art on chain perhaps as early as 2016…

And has had individual works sell for $3m, $4m, $6m, and $7m… all in the last 3 months. pic.twitter.com/zCdoXFXbTr

— Artnet (@artnet) December 15, 2021

Photographer Justin Aversano and Digital artist Xcopy. Who, of course, are a big part of Cozomo de’ Medici’s collection.

To finish, de’ Medici goes all in. “We are the market makers now. We create our own museums. We decide which art defines this generation. We are the digital renaissance.”

We r the digital renaissance ! @CozomoMedici https://t.co/zUz1EdkOEO

— Snoop Dogg (@SnoopDogg) December 16, 2021

The reactions have been mixed. Some people don’t buy it, some people think Cozomo de’ Medici is a genius. In what camp are you? Are you convinced or nah? Is Cozomo exaggerating for effect? Or does he or she really believe that? Is Cozomo ahead of his or her time or clinically insane? And, more importantly…

Who’s Cozomo de’ Medici?

No, he’s not Snoop Dogg. That was a publicity stunt that worked too well and even journalists still believe.

Love this. I was interviewed earlier today and asked if crypto is going mainstream. My answer was yes, and one of my supporting points was that Snoop Dogg had an anon NFT Twitter account. And now he drops one of the most insightful tweet threads on the future of NFTs. Must-read: https://t.co/ywNVaxpBN7

— Laura Shin (@laurashin) December 16, 2021

To answer the title’s question, let’s quote the publication that started this whole mess. In Artnet NFT 30, they introduce him as follows:

“Ever since the mysterious collector behind this Twitter handle emerged on the scene in August, they’ve captivated the cryptorati with a combination of gnomic utterances and sage NFT investment advice, all packaged under a playful identity claiming a parallel between the famous patronage of Renaissance Florence’s Medici family (albeit with a tweaked spelling seemingly borrowed from Seinfeld’s Kramer) and Cozomo’s own pursuits in the digital art world today.”

Related Reading | Christie’s Will Auction Original Art From Gary Vee ‘s Veefriends NFT Collection

And about his collection, a huge part of this story, Artnet says:

“With astonishing speed, Cozomo acquired a collection of Art Blocks and CryptoPunks alongside NFTs by Justin Aversano, Tom Sachs, and a host of other artists. He now owns hundreds of artworks, including coveted examples that the crypto community calls “holy grails,” that are together valued in the tens of millions of dollars— including what he calls a “grail of grails,” XCOPY’s Right-click and Save As guy,”

The estimation is that his whole collection is worth $17M approximately. Take that for what it’s worth.

Featured Image from Cozomo de’ Medici’s Twitter page | Charts by TradingView