The United Kingdom’s financial regulator has published a pixelated, video game-styled Wild West cartoon to enlighten investors.
Web3 Attribution Platform Spindl Teams Up With AppsFlyer to Improve Blockchain Gaming Analytics
The two firms will be integrating their data sets to allow developers to map their user journeys which span Web2 events – like clicks and app installs – and Web3 events like NFT mints.
Swiss crypto bank Seba rebrands to Amina amid global expansion
Seba’s new name, Amina, stems from “transamination,” meaning transference of one compound to another, symbolizing bringing different types of banking together.
Spanish regulators set precedent with crypto ad violations case
The National Securities Market Commission accuses Spanish technology provider Miolos of noncompliance with cryptocurrency regulations established in January 2022.
5 Strategies for Acquiring Users On-Chain
From airdrops to advertising, CoinList’s Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers.
UK financial watchdog restricts Binance partner from issuing crypto ads
The Financial Conduct Authority’s marketing requirements for crypto firms went into effect on Oct. 8, requiring some to partner with local companies for compliance.
UK FCA gives unregistered crypto firms ‘final warning’ on ads regime compliance
The financial regulator expressed its frustration at the lack of engagement from crypto firms in a strongly worded letter.
UK financial watchdog could give crypto firms until January 2024 for marketing compliance
Companies offering crypto services to U.K. residents have an Oct. 8 deadline to run “clear, fair and not misleading” marketing campaigns, but some could have until Jan. 8.
Bitcoin ETF Applications Are Bitcoin’s Best Marketing Strategy
Digital marketing will become Web3’s next major use case, says report
More than 70 startups have raised over $600 million in the embryonic Web3 digital marketing sector.
AI automation could take over 50% of today’s work activity by 2045: McKinsey
Management consulting firm McKinsey & Co believes AI will have the “biggest impact” on high-wage workers.
36% of the top 1,000 crypto projects went silent on blogging this year
A whopping 35.8% of the world’s largest crypto projects haven’t uploaded a single blog post in 2023.
FTX logos and promotional material still everywhere despite bankruptcy proceedings
Though some officials have removed all traces of their deals with FTX, the firm’s branding still appears on a few sports venues and merchandise.
IOSCO demands tighter scrutiny over the ‘finfluencers’
The International Organization of Securities Commissions proposed a set of new measures to address increasing risks in digital marketing.
Covalent CEO: There’s an ‘unresolved backlog’ of unfilled Web3 data roles
The demand for on-chain analysts is set to further increase with Web3 data outgrowing Web2 data over the next 20-30 years, says Covalent’s Ganesh Swami.
Crypto startup to save iconic fiat money sculpture with 1M euros funding
Crypto industry is coming to save the troubled Euro monument in Frankfurt after traditional banks refused to support the symbol of Eurozone decision-making.
Dubai issues crypto marketing rules to better protect investors
Dubai’s new Virtual Asset Regulatory Authority requires more clarity and transparency from industry marketers and promoters to protect investors.
Metaverse could be worth $5 trillion by 2030: McKinsey report
A new report from global consulting firm McKinsey found that the metaverse could be worth $5 trillion by 2030.
Binance embarrassed after unveiling swastika-like emoji… on Hitler’s birthday
Binance made a public apology after releasing an emoji that looked like a swastika on Twitter.
Snow Crash’s Metaverse was filled with ads in 1992, and the real one will be too
“Just making sh*t up” — Neal Stevenson’s science fiction novel, Snow Crash, long foretold the rise of a techno-marketing dystopia.