As many corporations shied away from blockchain-powered initiatives this year, the shoemaker has been quietly building a model for how brands can use a Web3 backend to win new audiences.
Crypto for Advisors: Innovating Legacy Programs with Blockchain
In this week’s issue of Crypto for Advisors, learn how brands are leveraging blockchain to innovate loyalty programs.
How Gaming, Loyalty and Entertainment Are Adapting to the Rise of NFTs and Web3
The gaming, entertainment and loyalty industries are poised for big changes, thanks to Web3 tech such as NFTs and DAOs. We talk to the experts on how. Plus, Nike and Puma announced new digital partnerships that show Web3 is still kicking.
Nike Brings .SWOOSH to Fortnite’s 240M Users With ‘Airphoria’ Virtual Experience
All Fortnite players who play this island for 10 minutes or more will receive the Air Max 1 ’86 Back Bling digital sneaker.
Sotheby’s Golden ‘Goose’ Sale and Mercedes Benz Puts NFTs in Motion
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Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games
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Nike Trips Up .SWOOSH Launch While Bitcoin NFTs Soar
Nike’s .SWOOSH NFT drop was filled with missteps, while a Bitcoin NFT collection topped the charts and NFT lending is gaining momentum with Binance and Astaria entering the market.
Nike OF1 NFT Sale Surpasses $1M Despite Delays, Tech Issues
The highly-anticipated virtual sneaker sale on .SWOOSH faced persistent delays, leaving some users frustrated. Meanwhile, Nike has so far labeled the release as a success.
Traders Are Tired of Trump NFTs
The former U.S. president’s second collection isn’t as successful as his first drop was, while Sotheby’s plans to sell an impressive NFT collection seized from Three Arrows Capital.
Nifty News: Trump drops more NFTs ahead of presidential run, Meta opens to teens and more
Trump’s first NFT collection has seen its value plummet by more than 60% following the latest launch which comes ahead of his 2024 presidential bid.
Nike is Releasing Its First Digital Sneaker Collection on .Swoosh
The virtual sneaker, called Our Force 1, is a play on the brand’s iconic Air Force 1 design.
Nifty News: Porsche ends ‘low effort’ NFT mint early, Oreo dunks into the Metaverse and more
Porsche’s first foray into NFTs appears to have flopped after recording underwhelming sales and was heavily criticized by the community.
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Nifty News: Nike unveils NFT platform, Steve Jobs’ sandals sell for $200K and more
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Nifty News: ‘Blue-chips’ halve in value, free-to-mint Goblintown NFT volume surges
Data on the most well recognized nonfungible token (NFT) projects show that key metrics have fallen with floor prices and market capitalization over the past month.
The Top 5 Most Valuable NFT Collections And A Tool To Track Them Down
Some of these NFT collections are so ever-present that they are already part of the collective unconscious. Others, the general public has not even heard about. What makes an NFT collection valuable? Market capitalization is the potential value of the whole collection, based on its size and the value of the individual pieces. In the case of NFTs, it’s hard to pinpoint, because it’s a volatile market with lots of action all-day-every-day.
Agreeing on which are the most valuable #NFTs collections is certainly hard.
We created a matrix called "Most Valuable NFTs Collections" and it shows the 20 most valuable collections, sorted by their market capitalization.
Access this data for free here: https://t.co/wXJyMCmRBD pic.twitter.com/PyzbPMDKCk
— IntoTheBlock (@intotheblock) April 21, 2022
When IntoTheBlock announced their list, they presented it by saying, “Agreeing on which are the most valuable NFTs collections is certainly hard.” Besides market capitalization, the “Most Valuable NFT Collections” list tracks number of owners, volume trade, average price, and number of sales. All of those stats are pretty common when discussing NFTs, but it’s certainly helpful to have them all on an interactive database.
The page also displays useful graphs that put everything into perspective, like “All-time Most Traded Collections,” “Collections With Most Unique Owners” and “Booming NFT Collections.” With that being said, let’s dive into each of the collections in the Top 5 and give some insight about them.
#1 NFT Collection: Bored Ape Yacht Club
At the moment, the BAYC surpassed the all-powerful Cryptopunks as the most valuable NFT collection. This is not surprising, since the Bored Apes became part of popular culture and are on their way to becoming mainstream. On their official site, they describe themselves as “A limited NFT collection where the token itself doubles as your membership to a swamp club for apes. The club is open! Ape in with us.”
As with most successful products, the Yuga Labs creation doesn’t come without its share of controversy.
#2 Cryptopunks
They might not have been the firsts, but the Cryptopunks are certainly responsible for spearheading and popularizing the NFT movement. At first, you could mint them for free. Nowadays, the average price is 76.64 ETH. On their official site, they describe themselves as “The Cryptopunks are one of the earliest examples of a “Non-Fungible Token” on Ethereum, and were inspiration for the ERC-721 standard that powers most digital art and collectibles.”
The creators recently sold the whole collection to Yuga Labs. And, of course, controversy follows this project as well. And, they’re also on their way to mainstream adoption.
ETH price chart on Capital.com | Source: ETH/USD on TradingView.com
#3 NFT Collection: Mutant Ape Yacht Club
At first, these ones were free as well. They came into the scene as a way to reward BAYC members. Owners received an airdrop of “Mutant Serum,” using it they could mint a mutant version of their ape as a completely new NFT. Nowadays, the average price is 32.99 ETH. They don’t have an official site, but this is the NFT collection’s Open Sea page. As you can see by its place on this list, the interest in this collection keeps growing.
#4 CloneX
The collaboration between legendary Japanese artist Takashi Murakami and “digital artifacts” creator RTFKT is a success like no other. This might have to do with Nike’s recent acquisition of the company. The NFT collection ’s official site doesn’t describe itself, but NFT News does, “CloneX NFT collection is not only equipped for the Metaverse and features high-end avatars, but also marks the beginning of a community-focused environment ”
#5 NFT Collection: Moonbirds
The newcomer of the bunch is the Moonbirds NFT Collection. Their official site describes them as, “a collection of 10,000 utility-enabled PFPs that feature a richly diverse and unique pool of rarity-powered traits.” Since they’re so new, they’re easily beating all of the other collections in number of daily sales. Of course, the NewsBTC team has been covering the story as it happens.
Other NFT collections in the Top 10: Azuki, Sandbox’s LANDs, Doodles, Veefriends, and Meebits.
Featured Image: the most valuable list, taken from this tweet | Charts by TradingView
‘$1T opportunity’: JPMorgan becomes first major bank in the Metaverse
JPMorgan is officially the first major bank in the Metaverse, having opened a virtual lounge in blockchain-based Decentraland in an effort to capitalise on a “$1 Trillion” market opportunity.
NFT battles: Nike takes seller of unlicensed NFT sneakers to the court
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Sportswear Giant Adidas Swooshes In On NFTs, Launches Collection
Adidas has entered the NFT league. On Friday, the sportswear firm will debut a new line of NFTs called Into the Metaverse, which will grant consumers access to a virtual fan club. NFT owners will be able to purchase limited-edition apparel, and Adidas claims that members will help define the products and experiences that the business creates for its NFT community.
Adidas Leads NFT Adoption
Adidas has unveiled Originals: Into the Metaverse, a non-fungible token (NFT) collection created in collaboration with non-fungible token (NFT) collections Bored Ape Yacht Club, PUNKS Comic, and crypto influencer Gmoney. Nearly 30,000 NFTs will be offered for purchase at a fixed price, with 20,000 reserved for early access sales to owners of partner collections.
Erika Wykes-Sneyd, VP of Brand Communications, Adidas Originals said,
“This is where people spend their time, how they want to express themselves and what’s going to force brands to act in ways that no one’s comfortable with yet, and it is already in our DNA to be a true collaborator brand.”
During the last week of November, the sneaker and sportswear company announced a team up with Coinbase, calling the metaverse “exciting.” Adidas also hinted at collaborating with The Sandbox, a metaverse game. Adidas announced a partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks Comic during the first week of December.
Last month, the footwear giant sold a collector token that might be used to redeem a future reward. Except that it was unclear when and how much would be redeemable, leaving customers perplexed and prompting some to wonder if Adidas was rushing into NFTs to keep up with other brands.
The Originals collection, on the other hand, which debuted less than a month after Adidas’ first token appearance, is far more on-brand. Furthermore, given the reach and popularity of its partners, Adidas’ launch puts it in a strong position to compete with brands with more established ventures in this market.
BTC crashes to $46k | Source: BTCUSD on TradingView.com
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Blockchain Is The Most Innovative Of This Generation, Says Chief Digital Officer
Adidas has also purchased a “Indigo Herz” NFT from the Bored Ape Yacht Club (BAYC). According to the wallet’s NFT summary, the BAYC NFT Indigo Herz is formally known as Bored Ape Yacht Club #8774, and Adidas has a tiny collection of NFTs.
“Leading up to the launch, Adidas confirmed members were given the chance to redeem a POAP (Proof of Attendance Protocol) NFT status badge, commemorating their presence at the start of the brand’s metaverse journey,” the company’s NFT collection announcement details.
“It’s so refreshing to see a culturally influential brand like Adidas Originals work so closely hand-in-hand with the NFT community,” said Gmoney. “At every step, they’ve included the right partners from the crypto, metaverse, and NFT community and listened to their thoughts at an early stage.”
Nike, Adidas major competitor, stated last month that it is interested in the Metaverse as well. On November 18, Nike published a blog post titled “Nikeland,” detailing how the company has established itself in the popular virtual environment Roblox.
Nike made a major step on Monday by purchasing NFT company RTFKT, which is recognized for its digital sneakers and robust NFT community.
Related article | The Most Prominent NFT Platforms and Their Tokens
Featured Image from Pixabay | Charts by TradingView
Just did it: Nike enters the metaverse game following RTFKT acquisition
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