Google Plays Nice With NFTs, Starbucks Puts Ex-MLB Star’s NFT Project on Deck

This week, Google made a big shift in their policy towards NFTs, allowing apps in the Google Play store to include the ability to buy, sell or earn tokenized assets. Meanwhile, Starbucks Odyssey, the brand’s Web3 loyalty program, announced their next Stamp would be “designed by Aku,” the NFT character launched by former LA Dodgers player-turned-artist Micah Johnson. In other news, Snoop Doog and a16z-backed decentralized music venture Sound announced a $20 million funding round and we got another “phygital” sneaker drop.

It’s Game On for Web3: How Gaming Will Onboard a Billion People

While other industries like entertainment and loyalty programs have the potential to onboard millions of new users into Web3, gaming provides fertile ground for the seeds of mass adoption. Gamers are already familiar with virtual currency and understand how to buy and earn in-game assets. And while there are nearly 8 billion people in the world, over 3 billion of us play video games pointing to a considerable amount of the population primed for a gamified digital future.