Trump-Linked World Liberty Financial to Buy More TRX After $10M WBTC Purchase

World Liberty Financial, the decentralized finance (DeFi) project linked to President Donald Trump, plans to buy more of Tron’s TRX token just days after a $2.6 million purchase, according to a person familiar with its plans.

The project will buy an additional $2.65 million of TRX this week, the person said on Thursday, the same day it purchased $9.8 million worth of wrapped bitcoin (WBTC).

World Liberty Financial now holds $352 million worth of crypto tokens including $181 million of ether (ETH), $56 million WBTC, $32 million of staked ether (STETH) and $7.4 million of TRX, Arkham shows.

The purchases come as sales of the project’s own WLFI token heads into the final furlong with just 2.4 billion tokens of the total 25 billion still available. It has raised a total of $1.1 billion since the sale went live in September.

The increase in activity has been spurred by the pro-crypto sentiment stemming from the new U.S. administration, with a regulatory overhaul being planned following the exit of Gary Gensler as the Securities and Exchange Commission (SEC) chief.

“I am looking forward to seeing the Trump administration’s pro-crypto stance inspire and develop policies and initiatives that will drive innovation and promote financial inclusion, ensuring cryptocurrency becomes accessible to a wider audience,” Tron founder Justin Sun, who purchased $30 million worth of WLFI tokens in November, said in a statement shared with CoinDesk.

From Wrapped Bitcoin To Justin Sun: Trump’s Crypto Platform Executes Major $10 Million Swap

In a notable development for Donald Trump’s crypto initiative, World Liberty Financial (WL), has reportedly exchanged approximately $10 million worth of wrapped Bitcoin (WBTC) for tokens associated with project adviser Justin Sun, founder of the TRON blockchain. 

World Liberty Financial Links With Justin Sun In Major Token Swap

According to blockchain data analytics firm Nansen, a digital wallet linked to President-elect’s World Liberty Financial swapped its entire holding of 103 cbBTC tokens for WBTC on a Wednesday operation. 

Wrapped Bitcoin serves as a bridge for Bitcoin (BTC) holders to engage in decentralized finance (DeFi) activities on the Ethereum (ETH) blockchain, enabling broader participation in the DeFi ecosystem. 

Although World Liberty has been marketed as a decentralized finance lending platform, it has yet to become operational as it is still in early stages of development and presales of its WLF token.

Sun, a cryptocurrency entrepreneur known for his high-profile investments and attention-grabbing antics—including purchasing a banana duct-taped to a wall for $6.2 million—invested $30 million in World Liberty Financial in November, becoming an adviser to the project. 

His involvement appears to have pushed World Liberty past a financial threshold that could allow Trump to profit from the enterprise, potentially securing at least $15 million for the Trump family based on terms outlined in World Liberty’s “gold paper.”

Trump’s Crypto Initiative Struggles

The recent token swap follows World Liberty’s earlier cryptocurrency acquisitions, including significant investments in Aave (AAVE) and Chainlink (LINK). Additionally, Nansen’s data indicates that the project’s wallets received around $250,000 in ONDO, a token from Ondo Finance, which specializes in tokenization.

The backdrop of these transactions is marked by controversy, particularly following a backlash triggered by a strategic partnership between Sun’s BiT Global and crypto custody firm BitGo, the operator of Wrapped Bitcoin.

This partnership prompted US-based crypto exchange Coinbase to seek a delisting of WBTC from its exchange due to concerns over Sun’s potential influence and control. 

Earlier this month, BiT Global filed a lawsuit against Coinbase in response to the delisting, but a federal judge in California ruled in favor of Coinbase, denying BiT Global’s request for a temporary restraining order.

Despite the promotional efforts by Trump and his sons, World Liberty Financial has faced challenges in the market, with sales reportedly falling 93% short of projections. This lack of traction raises questions about the project’s viability and its ability to fulfill its ambitious promises of transforming the financial landscape.

Crypto

At the time of writing, the total crypto market capitalization has fallen to the $3.3 trillion mark, after hitting an all-time high of $3.73 trillion on Tuesday, which also pushed the price of Bitcoin to a new record above $108,000. 

Featured image from RFI, chart from TradingView.com 

Trump-Backed World Liberty Financial Swaps Its cbBTC for WBTC After Sun Joins as Adviser

World Liberty Financial, backed by the family of U.S. President-elect Donald Trump, on Wednesday exchanged about $10 million worth of Coinbase’s (COIN) wrapped bitcoin, cbBTC, for rival WBTC.

Wrapped bitcoin is a form of the world’s largest cryptocurrency that can be used in decentralized finance (DeFi) on blockchains other than Bitcoin.

Coinbase introduced cbBTC in September, and in November said it would delist WBTC, citing its listing standards. That action prompted BiT Global, a custodian involved in WBTC, to sue the crypto exchange to prevent the removal. A court ruled against BiT Global on Wednesday.

There’s one more link in the chain: Justin Sun, the founder of the Tron blockchain and one of CoinDesk’s Most Influential 2024. In its defense, Coinbase cited BiT Global’s links to Sun, who has been accused of fraud and market manipulation in the U.S., as an “unacceptable risk.” Sun, who denies the accusations, also became an adviser to World Liberty Financial, a position he gained after picking up a $30 million stake in the platform last month in exchange for WLFI tokens.

World Liberty Finance has not explicitly stated its decision to swap the tokens. On-chain data shows it has been active in the market in the past week, picking up millions of dollars worth of Aave (AAVE), Chainlink’s LINK and Ethena’s ENA tokens, all companies related to it through partnerships or integrations.

Sun has little to do with WBTC directly. In August, BitGo, the original and longtime custodian of the bitcoin backing WBTC, said it would distribute control over the project’s custody to three entities globally (including BiT Global) instead of just one to help decentralize the operation.

BiT Global is registered as a Trust and Company Service Provider (TCSP) in Hong Kong and is a “strategic partnership between BitGo, Justin Sun, and the Tron ecosystem,” according to the August release.

Sun has no direct or indirect involvement on the cap table of those companies or the listed shareholders of BiT Global, board member Robert Liu said in an October interview

Some board members believe Sun’s involvement is actually “good for WBTC,” he said, given the success of Tron, crypto exchange HTX and other businesses.

“The Tron blockchain has more than 50% of global market share,” Liu said. “They have the highest turnover rate. So people have no issue putting more than $60 billion of the stablecoin assets circulating on Tron blockchain.”

TRON Targets $5 As Stablecoin Supremacy Drives Market Surge — Analyst

The market activity of TRON (TRX) has experienced a remarkable surge, resulting in the company making headlines. In November 2024, TRON achieved an extraordinary $587 billion in USDT transfers, a 30% increase from the previous months.

This remarkable expansion underscores TRON’s status as a preeminent blockchain platform for stablecoin transactions, which are distinguished by their rapid transaction speed and low fees. TRON’s deflationary model and the growing popularity of stablecoins may pave the way for even more substantial price increases as the cryptocurrency market continues to develop.

Further Growth & Technical Analysis

TRON, which is currently trading at $0.279, has demonstrated robust upward momentum following a reversal from a support level of approximately $0.2400, as indicated by recent technical analysis. Analysts anticipate that it will surpass the subsequent resistance level of $0.3200, which previously impeded its price at the beginning of December.

The present positive attitude in the crypto markets supports this point of view since it suggests that TRON might keep on its upward path. Given that TRON’s market capitalization currently exceeds $35 billion, its rapid expansion reflects a more general trend of capital moving into established cryptocurrencies as investors search for stability in face of market volatility.

Expert Foresees A Promising Future

Andrew Griffiths, an expert in cryptocurrencies, thinks that TRON could soon hit $3 to $5. He says that the network’s popularity as a stablecoin and payment tool is the reason for this growth. The rising demand for USDT can help TRON become a bigger player in the crypto world.

TRON’s recent performance has not gone unnoticed; it has become a darling among investors seeking consistent returns. It is an appealing choice for developers who are designing decentralized applications (dApps) due to its robust infrastructure, which enables thousands of transactions per second.

Additionally, TRON is expected to sustain its upward trajectory amid ongoing advancements in the crypto sector, such as technological upgrades and partnerships.

The Road Ahead

TRX lately peaked at $0.45, doubling its valuation over night and raising its market value to $39 billion. With founder Justin Sun’s strategic $30 million investment in World Liberty Financial, the company’s trajectory has improved and TRON is now a major player in the blockchain scene.

Featured image from Fast Company, chart from TradingView

Tron (TRX) Leads The Crypto Market With 100% Rally To New ATH, $0.5 Next?

Tron (TRX) joined the crypto market’s rally by jumping over 100% in 24 hours to a new all-time high (ATH). Its surge ignited a bullish sentiment among crypto investors and market watchers, fueling optimism for higher targets.

Tron Hits New ATH After 7 Years

As Bitcoin (BTC) continues moving sideways between the $94,000-$96,00 price range, many altcoins have started recording massive rallies. Cardano (ADA) recently reclaimed the $1 mark in a 200% rally, while XRP soared above the $2.5 resistance on a 300% surge.

Yesterday, TRX, the native token of the Tron Blockchain, soared 104% intraday to hit its news ATH in nearly seven years. The token moved from its daily low of $0.22 to the $0.29 mark, surpassing its previous high of $0.23.

The rally continued with another jump above the $0.30 barrier before climbing to its latest ATH of $0.45 on Tuesday night. The surge saw the cryptocurrency flip some crypto rivals, sending Tron back into the top ten crypto list.

According to CoinMarketCap data, TRX’s market capitalization hit over $36 billion, surpassing Toncoin (TON) and Avalanche (AVAX) by this metric. Tron founder Justin Sun highlighted the feat in an X post:

6 years later. Still here. Still #BUIDLing. Things have changed, but one thing hasn’t: #TRON remains a top 10 contender.

Since then, Tron has retraced around 20%, hovering above the $0.35-$0.36 zone before falling to the $0.33 mark. Despite the retrace, TRX remained the leading cryptocurrency, with 20% gains in the last 24 hours.

TRX’s Rally To Continue?

As TRX’s price surged, crypto analyst Javon Mar stated that Tron was “HEAVILY on what can be soon noted as a historical bullish move.” He also suggested that the cryptocurrency’s price was “far from done,” forecasting another massive rally to the $1.1 area.

Similarly, another analyst noted that TRX has “finally triggered a MEGA setup from all the way back in 2018 on its dominance chart” against all other Altcoins. And added that Tron has “barely put its running shoes on.”

The analyst also signaled that a test of the previous ATH was possible as a retest of that level as support could propel the token to $0.50. However, Team LAMBO advised to watch out for the $0.33 level.

The analyst stated that Tron was possibly “cooking a massive bull flag on the 15-minute timeframe,” with the bottom trendline between the $0.35-$0.36 price range. A breakout above $0.42 could target the $0.60 barrier while breaking down the pattern and losing the $0.33 support would invalidate it.

As of this writing, TRX is trading at $0.33, a nearly 80% surge in the past seven days and a 116% monthly jump.

Tron, TRX, TRXUSDT

Tron’s TRX Rockets to Record Highs Above $0.4

Tron’s TRX catapulted to a record high early Wednesday, nearly 7 years after its initial release, on no immediate catalysts in a move that liquidated over $21 million in short bets.

TRX jumped 76% to over $0.4, reaching a $34 billion market capitalization, with trading volumes exploding from $2 billion on Monday to over $16 billion in the past 24 hours.

Tron ecosystem tokens and memes surged 35% on average, with some gaining as much as 100%, following TRX’s move, data shows. Value locked on Tron-based protocols zoomed to $14 billion as part of the price surge, DeFiLlama data shows.

While no immediate announcements or developments preceded Wednesday’s movements, Tron founder Justin Sun said last week that the ecosystem had invested $30 million in Donald Trump-backed World Liberty Financial, becoming its biggest investor.

The token is also part of the 2018 cohort of tokens — including XRP, stellar (XLM), and eos (EOS) — that have collectively doubled in the past 7 days amid an apparent cash flow to older projects.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">artwork called </a><a href="https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian" target="_blank">Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href="https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto" target="_blank">Grenada's permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href="https://liberland.org/about" target="_blank">micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href="https://www.sec.gov/newsroom/press-releases/2023-59" target="_blank">charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href="https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/" target="_blank">threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href="https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms" target="_blank">ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.