‘Like Ordering McDonald’s:’ Malta’s MiCA Fast-Track Draws Oversight Concerns

Malta, a scenic Mediterranean island with a population of just over half a million, is quickly becoming the preferred European base for high-profile crypto companies like OKX and Crypto.com to come and set up shop.

Weeks after Europe’s Markets in Crypto Assets (MiCA) regime came into force last December, Malta awarded licenses to some of the largest crypto exchanges: OKX and Crypto.com. Securing a MiCA crypto asset service provider (CASP) license in one country enables firms to operate across the entire European Economic Area, which consists of 30 nations. Most recently, crypto exchange Gemini said it was looking to secure a MiCA license in Malta.

Malta's rapid embrace of MiCA is drawing both interest and concern. While the CASP rules were created to set high and unified standards across Europe, member states have a degree of leeway when it comes to processing applications. Malta's approach has led some crypto industry stakeholders to question whether the island's light-touch attitude to its MiCA due diligence is too relaxed, and if it is processing applications quicker than it should.

MiCA's Malta shortcut

Malta introduced a local regulatory framework for crypto in 2018 — the Virtual Financial Assets (VFA) Framework — which can be leveraged to allow certain firms to make the transition to MiCA with relative ease. The island’s legacy regime “has been recognised as being quasi-equivalent to MiCAR,” according to the Malta Financial Services Authority (MFSA).

The framework is an important stepping stone for companies seeking to gain MiCA designation, because if a crypto firm held a local VFA license before Dec. 30, 2024, Malta can offer a fast-track to MiCA and so-called “pre-authorization” status.

“While approval timelines can vary based on the completeness and quality of submissions, existing Virtual Financial Asset (VFA) Service Providers may experience expedited processing due to Malta’s established VFA regime,” an MFSA official said via email.

Oversight concerns

While Malta has shown it can adapt quickly to regulatory developments, and it is likely a welcoming development for firms that seek faster regulatory clarity, industry observers have raised questions regarding the substance and scale of its regulatory supervision.

“Smaller jurisdictions can adapt faster to regulatory developments, and they do,” Liat Shetret, vice president of global policy and regulation at blockchain analytics company Elliptic said in an interview with CoinDesk.

Shetret's main concern is whether these fast-tracked approvals are backed by enforcement muscle behind them. “We have seen a lot of developments around 'bring the business here.' Licensing and registration is fast-tracked. And then the rest of it is almost disaggregated in terms of: How do we continue to supervise? What's the oversight that these entities have? Are our agencies fit for that purpose in terms of size and scale?”

“I think we just need to move the conversation beyond licensing and registration in jurisdictions like Malta. Show me the enforcement team, show me a skilled crypto enforcement or up-skilled crypto law enforcement team that knows how to investigate,” Shetret said.

But crypto industry players on the island say that Malta’s familiarity with digital assets regulation is what sets it apart from other places.

“These operators are actively seeking regulation by authorities who understand the crypto industry,” Ian Guaci, the managing partner at Malta-based law firm GTG, said in an interview. “The concern is this: In countries that have never previously regulated crypto-assets, even if they now implement MiCA, who will ensure that the regulation is applied effectively, with the necessary expertise and consistency?”

In simple terms, it's like ordering a quick takeout versus going to a Michelin-star restaurant after waiting for three months to get a reservation. This is the point Przemysław Kral, the CEO of Zondacrypto, the largest crypto exchange in Poland, is making, regarding the decision to switch his firm’s MiCA focus from Malta to Estonia, despite the latter being more complicated and time-consuming.

“Estonia is much more exclusive than the Maltese regulatory process,” said Kral, whose firm is a competitor to crypto exchanges on the continent, in an interview, adding that “receiving a MiCA license should not be like ordering food in McDonald's.”

“The process should be complicated and should be very strict. If I were a customer, I would choose a company that is applying for a MiCA license that's a bit more of a complicated procedure, and not with such a fast outcome — because OKX received it in a few days, frankly speaking.” (OKX received a pre-authorization on Jan. 23, 2025 and a full license on Jan. 27, 2025 — just four days later.)

Crypto giants' bet on Malta

Among some of the crypto firms that have received the expedited license in Malta is OKX, a top-five exchange known for sponsoring the likes of Manchester City soccer club and the McLaren Formula 1 Team.

OKX claimed to be the first global player granted pre-authorization by the crypto-friendly island in January, having been in possession of a class 4 crypto service provider license in Malta.

In a turn of events, about a month after OKX trumpeted its MiCA pre-authorization status, the firm paid half a billion dollars to settle charges with the U.S. Department of Justice (DoJ), a penalty related to the firm’s alleged history of not holding the appropriate licenses to offer crypto services.

It's not clear if Malta had knowledge of the pending settlement with the DoJ, given the sensitivity of the matter. However, in April, MFSA fined OKX $1.2 million for breaching the country's money laundering rules.

When asked why the MFSA would grant MiCA pre-authorization to a firm that had a pending judgment and settlement with the DoJ, the Maltese watchdog said it takes a risk-based approach.

“Authorisations are granted once all information deemed necessary is collected, and on the basis of its careful analysis and cross checks conducted at that juncture. It is important to recognise the need for a balance between comprehensive assessments and processing expediency, essentially focusing on what really matters,” MFSA said via email.

“Maintaining this balance is key to ensuring that any market entry framework functions effectively. Our approach to assessing risks has been thoughtfully developed over years of supervision and expertise in the various sectors, allowing us to implement measures that are both proportionate and effective,” MFSA added.

OKX did not provide a comment by publication time.

However, OKX Europe's CEO, Erald Ghoos, recently took to X to air his views on Malta. “We chose Malta because they had made more advances in their licensed product offering as a whole,” Ghoos said, noting that the firm explored France and Netherlands, before finally deciding on Malta.

“Did OKX receive any favorable terms from MFSA? The answer is no, and in fact, again the opposite,” he added.

Similar to OKX, another heavyweight, Crypto.com also announced in January that it had in-principle approval from Malta before being granted a CASP license under MiCA.

Crypto.com, which also courts high profile sponsorships with FIFA World Cup, F1 and PGA golf tours and others, has secured licenses in competitive markets like Dubai, South Korea, Singapore, Australia and even the U.K.

But Crypto.com also has a history of operating without the proper licenses in place. De Nederlandsche Bank, which seeks to sustain financial stability in the Netherlands, fined Crypto.com 2.85 million euros ($3.25 million) in 2023 for operating in the country without a license for almost two years. It registered with De Nederlandsche Bank as a provider of crypto services in 2023.

A spokesperson for Crypto.com said the firm has a longstanding presence in and commitment to Malta. “We have maintained a workforce in Malta since the early stages of our existence as a company, and Malta has been the base of our global operations business unit for more than five years,” the spokesperson said via email.

France fires back

Sticking with the restaurant analogy, there are Michelin-star chefs and then there are French cuisine-trained Michelin-star chefs, coveted as one of the most technically challenging feats within the restaurant business.

Similar dynamics seem to be playing out with the regulatory framework in the continent as well.

In a speech earlier this year, Marie-Anne Barbat-Layani, the president of the financial markets authority in France (AMF), warned of products coming to market via a MiCA passport that were “approved by some of our peers with, let’s say, a rather quick pen.”

The AMF president called for stronger coordination with the European Securities and Markets Authority (ESMA) to maintain a level playing field.

“We want to avoid what's known as ‘regulatory shopping,’ that is, actors seeking approval in jurisdictions where it’s easiest to obtain,” Barbat-Layani said.

MiCA authorization is hammered out through a series of private conversations between commercial firms and their respective regulators, making it difficult to compare and contrast the approaches of various jurisdictions.

ESMA and the European Banking Authority (EBA) are supposed to drive convergence by setting up structures for peer review and exchange of information. In theory, all member states ought to be aware of how each other is doing this job, and do things in a broadly similar way.

Daniel Arroche, a partner at French crypto and blockchain-focused law firm d&a partners, said that while MiCA seeks harmonization, in practice, standards vary widely. “Regulatory arbitrage” is happening within the EU, Arroche said, which could mislead firms into thinking all licenses are equally solid.

France has taken the lead by anticipating MiCA with its PACTE law and by applying strict vetting, Arroche added.

“France’s regulator, the AMF, has deep experience and is now processing MiCA applications in close alignment with ESMA’s evolving standards,” Arroche said in an email. “In contrast, countries like Malta or Cyprus have issued licenses before all regulatory technical standards were published — in some cases even granting ‘pre-approvals’ not foreseen by MiCA, raising serious concerns about regulatory shortcuts.”

It’s perhaps not surprising to find some crypto regulation professionals in France calling out Malta’s fast-track approach. France has become known for the glacial speed of its MiCA license authorization; so far, the nation has awarded three Crypto Asset Service Provider (CASP) licenses. OKX, for one, was pursuing licenses in both Malta and France but gave up on France in July last year.

In any case, close scrutiny of Malta is reportedly happening behind the scenes. Bloomberg reported in March that several EU regulators had urged ESMA to take action concerning OKX in the wake of the hack of crypto exchange Bybit, as well as to press Malta regarding the firm’s license.

Additionally, Agence France-Presse (AFP), a French international news agency, recently reported that ESMA had launched a “peer review” of an unnamed regulator that is potentially too lax.

An executive at a European CASP, who asked to remain anonymous, told CoinDesk that several sources had indicated to him an ESMA audit on Malta’s financial regulator is taking place.

Both ESMA and the AMF declined to comment.

Crypto's growing pains in the EU

While France may not be in favor of how other countries are fast-tracking their regulatory framework, it does raise the question of the risk of centralization and how that spills beyond just crypto-related politics.

Implementing MiCA at a national level throws a spotlight on how the EU functions as a centralized yet diverse band of trading countries, and raises fundamental questions about the importance of uniformity among Europe's member states, said Mark Foster, EU Policy Lead, Crypto Council for Innovation.

“Do you want a federal Europe, essentially, where everything is decided at European level, where there is a certain centralization and a value to that in terms of economies of scale to compete with China or the U.S.?” Foster said in an interview.

“On the other hand, a more decentralized approach respects the diversity of each country, some of whom may have specialization in areas like asset management, for instance. That's obviously very important for those domestic countries and those jurisdictions, who would have a lot to lose if you then just centralize everything and put it all in Paris,” Foster said.

This is likely creating growing pains within the crypto firms that are craving a clear regulatory framework in the region.

Firms don’t want to talk openly about ways in which MiCA compliance might vary from one place to the next. But it’s possible to read between the lines in some cases.

Crypto exchange Bitpanda, which holds MiCA licenses in Austria, Malta and Germany, and also competes against OKX and Crypto.com, hinted at how it views MiCA license equivalence when the firm was granted a license by the German regulator, BaFIN.

“This licence has immediate validity — unlike in-principle licenses announced by other crypto platforms which are neither valid nor exist at all,” Bitpanda said of its German license when it was approved in January of this year.

Bitpanda declined to comment.

Cash for citizenship

Aside from growing debate over centralization and decentralization, a high profile legal spat with the European Commission (EC) over the island’s right to offer Maltese citizenship to people who invest in the country, recently came to a head.

Just over a month ago, Malta’s so-called “Golden Visa” or Malta Permanent Residence Programme (MPRP) scheme was deemed illegal by Europe’s highest court. The program allowed wealthy individuals to gain EU citizenship for a price tag of around $1 million. The EC has said these visas opened Europe’s door to money laundering, tax evasion and corruption.

“The same places that tend to implement golden passport programs also offer really accommodating offshore legislation for companies,” according to a former investigator from Tracfin, an anti-money laundering intelligence unit attached to the French Ministry of Finance.

“This is no coincidence,” said the person, who asked to remain nameless. “Most of these countries are tax havens and they do these kinds of activities because they don't have a lot of resources and are struggling to develop their economy.”

While Malta didn't appeal the ruling, the country said it is reviewing what the court ruling means legally.

Although the golden visa loophole bears no direct relation to crypto regulation, there could be a parallel in the way that Malta appears to be passporting both wealthy individuals and cash-laden crypto companies into the EU.

OKX’s Chinese CEO and founder, Star Xu, availed himself of a Maltese passport in March of 2024, according to documents seen by CoinDesk.

“The risk for European regulators is that supervisory arbitrage appears to be possible in the region. It's possible to go to the jurisdiction that offers the biggest promise and the least hassle,” said one anonymous compliance professional who has worked with CASPs attached to multiple member states.

“If firms go to Malta to get a license because other jurisdictions are taking too long, I think we have failed to build a system for serious trading firms.”

UPDATE (June. 30, 08:35 UTC): Adds that France has issued three MiCA licenses to date.

OKX ‘Considering’ U.S. IPO, Native Token Sees 9.8% Spike: Report

Crypto exchange OKX is “considering” an initial public offering (IPO) with the U.S. as its preferred market, The Information reported on Sunday, citing an interview with the firm's chief marketing officer.

“We will absolutely consider an IPO in the future,” said Haider Rafique, chief marketing officer. “If we go public, it would likely be in the U.S.”

Reports of Rafique's comments brought about a 9.8% jump in OKX's native token OKB. From trading just above $50, OKB spiked to $55.11 before falling back to the where it was before the news.

OKX established a U.S. headquarters in San Jose, California in April, having settled charges with the Department of Justice for operating in the country without a money transmitting license, for which it agreed to pay a $500 million fine.

Should the Seychelles-based exchange now be weighing up an IPO, it would demonstrate a newfound confidence in its U.S. operations.

Along with OKX, crypto exchanges Kraken and Bullish (owned by Bullish Group, which is also CoinDesk's parent company) both have plans to go public in the U.S.

Stablecoin issuer Circle (CRCL) completed its long-awaited IPO on the New York Stock Exchange (NYSE) at the start of this month, with its shares climbing 675% since.

OKX declined to comment when contacted by CoinDesk on the matter.

Thailand to Block OKX, Bybit and Others, Citing Lack of License

Thai crypto traders will be blocked from accessing Bybit, CoinEx, OKX, 1000X, and XT.com, from June 28, according to a recent announcement from Thailand's Securities and Exchange Commission.

The Thai SEC has filed charges against these exchanges with the country's Economic Crime Suppression Division, citing violations of the Digital Asset Business Act, and has requested that the nation's Ministry of Digital Affairs block access to the platforms.

“Investors are urged to promptly secure their assets on these platforms before the impending access restrictions,” the SEC advised.

The regulator further emphasized the importance of using licensed platforms to ensure investor protection and prevent inadvertent participation in criminal activities such as money laundering.

“As a firm, we are fully committed to engaging with governments and law enforcement agencies to prevent illicit activities such as money laundering,” an OKX spokesperson said in a statement to CoinDesk.

“We believe that constructive engagement with regulators is essential to the sustainable development of the digital asset industry.”

Thai authorities announced their intention to block access to unlicensed exchanges in April 2024.

OKX Global General Counsel Is Latest Legal Exec to Leave the Exchange

The restructuring of leading legal and compliance roles at cryptocurrency exchange OKX continues with the departure of the firm’s global general counsel, Melissa Muehlfeld.

Muehlfeld joined OKcoin, the U.S. arm of OKX, back in May of 2022 as deputy general counsel. She was promoted to global general counsel in August 2024.

Since OKX paid half a billion dollars to settle charges with the U.S. Department of Justice (DoJ) in February of this year, the exchange has replaced some top legal and compliance staff, including chief legal officer Mauricio Beugelmans, and head of compliance Vanessa Zhang.

OKX appointed the former superintendent and head of the New York Department of Financial Services (NYDFS), Linda Lacewell, as its chief legal officer (CLO) after Beugelmans' departure.

Lacewell is said to be restructuring the firm’s legal and compliance divisions, according to a source familiar with the situation.

“As a matter of company policy, we do not comment on all people that join and/or depart the company,” an OKX spokesman said via email.

Muehlfeld did not respond to requests for comment.

Mastercard Unveils End-to-End Stablecoin Capabilities, Will Launch Card With OKX

Mastercard is moving deeper into the digital asset economy by launching new global capabilities to support stablecoin payments across its vast merchant network, the company announced Monday.

The payments giant is working with crypto exchange OKX to roll out the “OKX Card,” aimed at linking crypto trading and Web3 activities with everyday spending. Meanwhile, merchants will soon be able to settle transactions directly in stablecoins such as Circle’s USDC, thanks to collaborations with Nuvei and Circle. Paxos will help extend this functionality to other supported stablecoins like USDP.

“When it comes to blockchain and digital assets, the benefits for mainstream use cases are clear,” Jorn Lambert, chief product officer at Mastercard, said in a statement. “To realize its potential, we need to make it as easy for merchants to receive stablecoin payments and for consumers to use them. We believe in the potential of stablecoins to streamline payments and commerce across the value chain. Unlocking this is core to how we navigate the rapidly changing world, giving people and businesses the freedom they want by providing the choices they deserve,” he said.

Stablecoins, which are cryptocurrencies pegged to stable assets like the U.S. dollar, have been gradually moving beyond trading venues into mainstream payments.

Mastercard’s initiative covers the full range of stablecoin use cases, from wallet enablement and card issuance to merchant settlement and on-chain remittances. The company has previously partnered with crypto exchanges like Kraken, Binance and Crypto.com to allow users to pay with stablecoins via traditional cards.

Last year, it rolled out Mastercard Crypto Credential, a service designed to simplify sending digital assets across borders using verified usernames rather than complex wallet addresses.

In 2023, Mastercard launched its Multi-Token Network (MTN) which is being leveraged to facilitate real-time settlements and redemptions of tokenized assets.

Ondo Finance, in February, became the first provider to bring real-world assets to the network.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

OKX to Expand to the US, Establish Regional HQ in California

Seychelles-based cryptocurrency exchange OKX is expanding to the U.S., establishing a new regional headquarters in San Jose, California and rolling out access to its platform and its native OKX Wallet to U.S.-based crypto traders.

In a Tuesday evening announcement, newly-appointed CEO Roshan Robert said the expansion was “a commitment to responsible growth.” Robert was most recently an executive at institutional crypto lending platform CLST, and was a founding team member of crypto prime broker Hidden Road, which was recently acquired by Ripple for $1.25 billion.

“As regulations evolve, OKX is working closely with US regulators and policymakers to ensure we operate transparently and compliantly,” Robert wrote. “We’ve built a comprehensive, risk-based global compliance program that includes enhanced due diligence, a robust KYC process, customer risk rating systems, advanced fraud detection, AML tools, geo-blocking, and market surveillance technologies. These are all part of our commitment to a secure, compliant trading environment.”

Two months ago, a subsidiary of OKX settled charges that it had operated in the U.S. without a money transmitting license, agreeing to pay the Department of Justice (DOJ) over $500 million in penalties and forfeited fees. The DOJ alleged that, despite having an official policy prohibiting U.S.-based users from accessing its platform, OKX “sought out customers in the United States, including in the Southern District of New York.”

Read more: After Binance’s $4.3B Lesson, Do Rival Exchanges Risk Running Afoul of U.S. Rules?

OKX is not the first crypto company to eye an expansion or a return to the U.S., which has grown considerably friendlier to the crypto industry under U.S. President Donald Trump’s administration. Earlier this month, token launch platform CoinList announced a return to the U.S. after five years away, and bigger names — including Binance, the world’s largest crypto exchange — are reportedly considering returning to the U.S.

Existing customers of OKCoin, the U.S.-accessible sister company of OKX, will be “seamlessly migrated” to the OKX platform, which will offer customers “deeper liquidity, lower fees and advanced trading tools,” according to the company’s launch announcement.

Crypto Exchange OKX Appoints Linda Lacewell as New Chief Legal Officer

OKX has appointed Linda Lacewell as its new chief legal officer (CLO) after the departure of Mauricio Beugelmans.

Lacewell joined the crypto exchange as a board member last year having previously served as Superintendent and head of the New York Department of Financial Services, according to an announcement on Tuesday.

“Her leadership comes at a pivotal time as we expand into key markets such as Europe and U.A.E,” OKX said.

The announcement comes the day after CoinDesk reported that Lacewell’s predecessor Mauricio Beugelmans had left OKX, with his departure related to the exchange’s penalties of over $500 million paid to the U.S. Department of Justice (DOJ), according to a source familiar with the matter.

The DOJ stated that OKX had facilitated more than $5 billion in “suspicious transactions and criminal proceeds.”

OKX Chief Legal Officer Mauricio Beugelmans Leaves the Exchange

OKX chief legal officer Mauricio Beugelmans has left the cryptocurrency exchange, according to his Linkedin profile.

Beugelmans, who has been instrumental in shaping OKX’s global compliance policy, states on his profile that his tenure lasted three years and eight months at the exchange, from August 2021 to March 2025.

Just last month, OKX paid over $500 million in penalties and forfeited fees in a settlement with the U.S. Department of Justice which stated that the company had facilitated more than $5 billion in “suspicious transactions and criminal proceeds.”

A source familiar with the matter said Beugelmans’ exit was related to the recent DOJ settlement.

OKcoin, the American division of OKX, also received a subpoena issued by the Commodity Futures Trading Commission (CFTC) on Feb. 24 last year. The subpoena referred to “certain persons engaged in fraud and other unlawful conduct with respect to digital asset transactions.”

Neither OKX nor Beugelmans responded to requests for comment by press time.

OKX Suspends DEX Aggregator as it ‘Works Diligently’ to Upgrade Security

OKX has temporarily suspended its decentralized exchange aggregator after regulators in the European Union (EU) began looking at how it was used by North Korea to launder proceeds from a recent hack of crypto exchange Bybit.

Bloomberg reported on March 11 that the EU regulators were investigating OKX’s Web3 services for allegedly laundering funds from the Bybit hack, prompting OKX President Hong Fang and other executives to call Bloomberg’s report misleading and assert the company’s commitment to combating financial crime.

“We are addressing a tagging issue with explorers that highlights OKX DEX aggregator as the destination of trades when in fact, OKX DEX aggregator just looks for the best price to execute the order, and then the final order/trade is placed on one of the DEXs our aggregator connects to,” a spokesperson for OKX told CoinDesk in a Telegram message.

The spokesperson said that after consulting regulators, they proactively paused our DEX aggregator to implement new tagging and security upgrades.

“This decision ensures the transparency of how our software and systems work, along with the safety of our platform and users,” they continued.

OKX Europe Acquires MiFID II-Licensed Company in Malta

Crypto exchange OKX Europe has acquired a Malta-licensed firm with a Markets in Financial Instruments Directive II (MiFID II) license, bringing it a step closer to offering regulated derivatives products throughout Europe, the firm said in a statement on Wednesday.

The entity is expected to become operational later this year, once the exchange gets approval from the Malta Financial Services Authority (MFSA). The exchange did not say which firm it acquired.

With its MiFID II license, OKX will be able to provide regulated derivatives products and services to its institutional clients in the European Economic Area, which includes 27 European Union member states as well as Iceland, Liechtenstein and Norway.

This is another step solidifying the third-largest exchange in terms of market cap in the EU, the release said. It attained a Markets in Crypto Assets license from Malta in January.

Read more: One Trading Secures Regulatory Approval From Dutch Regulator to Offer Crypto Derivatives Trading in Europe

How to Prepare for a Major Compliance Failure Settlement: The OKX Approach

Confidential protocols put in place to deal with news of regulatory failings by one of the top-five crypto exchanges, OKX, suggest that the company likely has been expecting a settlement with U.S. authorities for some time.

This happened on Monday when OKX announced a $500 million-plus settlement with the U.S. Department of Justice after failing to secure a money transmitter license and allegedly facilitating $5 billion in “suspicious transactions and criminal proceeds.”

OKX’s meticulous planning makes for some fascinating reading. The secret crisis management document seen by CoinDesk refers to a messaging “SWAT Team” that can be mobilized to implement various ways the firm’s top executives can communicate a settlement via social media and when speaking to reporters.

Well in advance of Monday’s large fine and forfeiture, OKX had produced specific guidance with regards to settling with the DOJ, as well as the U.S. Treasury Department’s Office of Foreign Assets Control (OFAC, or sanctions watchdog), for example.

A favored approach is to point out that the entire crypto industry has been broadly under intense scrutiny and that OKX is cooperating fully with regulators, the document said. This was echoed in Monday’s press release which said OKX “appreciates” the DOJ’s “collaboration.”

Since the administration of President Donald Trump took over last month, the main focus for regulatory agencies in the crypto arena has been to reverse their previously aggressive enforcement stance, with the SEC dropping ongoing litigation and closing investigations. But not so in the case of OKX, which, like Kucoin with its recent $300 million penalty and Binance back in 2023, has been forced into costly settlements.

The guidance refers to what is expected from OKX founder Star Xu, President Hong Fang and other executives when it comes to “their social media actions in two scenarios: 1) Leak before OFAC settlement, 2) upon OFAC settlement.”

Also, on the issue of OFAC, if executives are asked if OKX has served sanctioned markets, one suggestion is to say: “Customers from sanctioned markets slipped through when we had immature compliance controls and systems […] It is a very small and insignificant part of the Okcoin or OKX customer base.”

Indeed, Monday’s press release from OKX acknowledged that U.S. customers were able to trade on the global exchange.

“The total number of U.S. customers involved – which are no longer on the platform – amounted to a small percentage of the Company’s worldwide customer population,” the release said.

Brand awareness

Another priority for OKX is how the firm choreographs its big-ticket sponsorship arrangements with the likes of Manchester City football club, F1 team McLaren and the Tribeca Film Festival. The firm estimates that around $100 million per annum has been spent on these partnerships over the past three years.

The action plan for brand partners involves the OKX marketing chief giving each partner a phone call “at the last hour before the news breaks.”

The recommended strategy here is to say OKX has prepared for a regulatory review, given the heightened scrutiny on crypto firms. If asked why the exchange did not share information about this before, the document states that these are pending inquiries and non-public matters. There is also a bullet point suggesting the CMO and OKX’s head of legal “review clauses in our brand partner contracts again.”

Don’t mention OKB

Another detail that gets attention in the OKX planning document is the exchange’s native cryptocurrency, OKB. An obvious concern in the aftermath of FTX is any suggestion that OKB has been used as collateral or to finance any operations of OKX, as was the case with FTX’s FTT token.

Of course, the OKB exchange token hasn’t been subject to anything like the iniquities of FTX’s exchange token. However, it was involved in a sudden flash crash in January 2024, after which OKX quickly offered to compensate users who had lost out. The token, which has a relatively thin trading volume and liquidity, saw 10 dormant wallets become active and begin trading just before the crash, according to Marina Khaustova, COO Crystal Intelligence, a blockchain analytics firm.

Not long after the OKB crash, OKX executives Tim Byun, the former CEO of OKcoin and head of global government relations, and Head of Product Wei Lan were let go by OKX. A source familiar with the situation said Byun was “sacrificed” following the OKB crash.

Unsurprisingly, the OKX comms protocol emphasizes that execs should “refrain from mentioning OKB and reference this only if asked.”

Media management

Another part of the puzzle is how the exchange should deal with media inquiries. Should OKX receive emails or a phone call from a journalist looking for comment about ongoing investigations, the SWAT Team and PR team should go into action to “buy time by offering up leadership schedules”

Meanwhile, the plan is “to contact key friendly publications for a parallel story to seed in a complimentary narrative to the originating story,” the document states.

“1. Push for delay 2. Confirm friendly publications 3. Asynchronously queue up internal / external comms, so we hit send as the story comes out,” it said.

OKX did not provide a comment by press time

OKX Settles U.S. DOJ Charges, Pays Over $500M Penalty and Forfeiture

OKX, one of the largest cryptocurrency exchanges, settled with U.S. authorities over failing to obtain a license to operate as a money transmitter, the exchange announced Monday.

Aux Cayes FinTech Co. Ltd., an OKX affiliate, is the specific party that settled with the U.S. Department of Justice, paying over $500 million in penalties and forfeited fees, a press release said.

A person familiar with the situation told CoinDesk that the settlement resolved allegations of fraudulent and non-compliant activities at the exchange that took place in past years.

OKcoin, the American division of OKX, also received a subpoena issued by the Commodity Futures Trading Commission (CFTC) on Feb. 24 last year. CoinDesk saw the cover page of the subpoena, which refers to “Certain persons engaged in fraud and other unlawful conduct with respect to digital asset transactions.”

A second person said the CFTC probe into OKcoin relates to last year’s flash crash of the exchange’s native token following the sudden drop in the price of the OKB token on Jan. 23, 2024. OKX told users they would be compensated for losses resulting from the crash.

An internal document circulated to OKX staff in January 2024 highlighted “a new ethics and compliance helpline to provide a confidential and secure space for you to bring up concerns or issues about ethical conduct, policy violations or suspected illegal behavior.”

OKX representatives did not immediately respond to requests for comment. A CFTC spokesperson declined to comment.

OKX’s Hong Fang: 2025 Will Be a Year of Self-Custody

An industry-wide debate over crypto institutional adoption and centralized custody risk will trigger a surge of interest in self-custody, OKX’s President Hong Fang said in a recent interview with CoinDesk.

While institutional adoption and the increasing popularity of crypto ETFs are a net positive for the industry, there may be a shift in industry narrative to caution against custody concentration risk, Fang argued. She predicts that most native crypto users will adopt self-custody this year.

On OKX, assets held in its self-custody wallets (almost $50 billion) exceed assets on its centralized exchange ($30.8 billion).

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“The tension between adoption and concentration risk will come under a spotlight,” said Fang, who will be a speaker at Consensus Hong Kong in February. “Against this backdrop, I anticipate more industry campaigns to educate why self-custody is important and how to use it, and more products to make it easier for the masses to use self-custody and alleviate the risks accordingly.”

According to Fang, OKX DEX volume has increased 20 times. But she argues that DEXs and centralized exchanges are complementary.

“The crypto-native audience will want to be able to use CEX for reliability and DEX for catching innovations,” she said. “Such supply-demand dynamics will drive further adoption of DEX to enable innovation while supporting the gradual maturity of the crypto regulatory framework.”

A bitcoin strategic reserve?

A national bitcoin strategic reserve, a policy touted by the new Trump administration, would serve to centralize the leading cryptocurrency. But many in crypto doubt it will actually happen, if bettors on Polymarket are any guide (as of Jan. 22, they were putting the chances of Trump creating such a reserve in the first 100 days of his administration at just 30 percent.)

Fang agrees with this sentiment.

“I personally find it hard to believe that major sovereign countries like the U.S. will officially adopt bitcoin strategic reserve at the federal level at this stage, but it is very possible that smaller sovereign countries or states could,” she said.

But, this being crypto, anything is possible.

Very unexpected events — like a lack of follow through by the Trump administration on its crypto promises — could dampen the bull run quickly, she said. But the biggest risk according to Fang remains over-centralization.

For that risk there’s a vaccine: self-custody. Which, according to OKX, the market is quickly adopting.

Bitget Mulls U.S. Entry While Awaiting Trump’s Pro-Crypto Administration

Bitget, a cryptocurrency exchange that has grown rapidly in recent years to one of the largest, is considering partnerships with U.S. firms to gain a foothold in America, encouraged by the incoming Trump administration's likely pro-crypto stance.

Some of the largest crypto exchanges such as Binance, ByBit, OKX and Bitget are prohibited from serving U.S. citizens. Binance.US, the American arm of the largest exchange, has been all but squeezed out as part of a bruising <a href="https://www.coindesk.com/policy/2023/11/21/binance-to-settle-charges-with-us-doj-source" target="_blank">$4.3 billion settlement</a> between its parent company and U.S. authorities.

In early 2022, Bitget, which has daily trading volume of <a href="https://www.coingecko.com/en/exchanges/bitget" target="_blank">around $8 billion</a>, considered starting the process of acquiring U.S. state licenses, said the exchange’s CEO, Gracy Chen. But after the collapse of FTX, the climate didn’t look favorable, not to mention the “ridiculously high” legal costs, combined with the prospect of competing directly with Coinbase, Chen added.

Even with the regulatory clarity for crypto in the U.S. that Trump might bring as president, a tangle of state-based licenses and various federal authorities await new entrants. That said, Bitget has experience forging mutually beneficial relationships: A <a href="https://archax.com/insights/bitget-enters-the-uk-offering-a-broad-range-of-tokens" target="_blank">recent partnership</a> with U.K. trading firm Archax enabled Bitget to become compliant with British financial promotions rules.

“We are revisiting a U.S. strategy, although we have not decided on anything yet,” Chen said in an interview. “If we had a local partner who has many of those licenses already, then we could do a joint venture, for example. So we don’t need to go through all the applications. We might take that approach, but it’s not decided yet.”

TON and Nigeria

Following the collapse of FTX and the regulatory clampdown on Binance, opportunities opened up for rival exchanges to pick up customers around the globe. Mobile app downloads tracked by business intelligence firm Sensor Tower and web traffic researcher SimilarWeb show big growth areas for several top exchanges in places like Russia, India and Nigeria, for instance.

Chen said her firm may have picked up some business that previously belonged to Binance. However, customer growth didn't just fall into Bitget’s lap, she said — it was won over by being sharper and more innovative than the competition.

For example, Bitget made a $30 million investment in TON, the token of the blockchain network linked to the popular messaging app Telegram, which in turn led to a surge in Nigerian users. Many customers in the African country play games using TON and get tokens airdropped to their wallets, Chen said, and they needed easy access to deposit and trade these on an exchange. This was something Bitget was able to provide for Nigerians, Chen said.

“We wanted to gain some of the TON users obviously, and this strategy worked really well from the Nigeria side,” Chen said. “There was a period of time when we had more downloads in Nigeria than Google or TikTok.”

Nigeria is a country Chen has yet to visit, and because of the detainment of Binance executive <a href="https://www.coindesk.com/policy/2024/10/24/tigran-gambaryan-has-left-nigeria-following-months-long-detention" target="_blank">Tigran Gambaryan</a>, she won't be doing so for the time being.

“There are some countries where we feel the government is perhaps not stable enough and for reasons of security no one from our team would fly there,” she said.

Russia, India, China

Chen said she was aware of some rival exchanges aggressively courting Russian users and influencers in the period after the Ukraine war began, especially during conferences in Dubai, for example. (Data from Sensor Tower shows Bybit had more than a million monthly active users in Russia in August.)

Bybit did not immediately reply to requests for comment about the number of Russian users on its platform.

Chen said Bitget had held back when it came to Russia. “Strategically, we thought we should stay away from the Russia/U.S. argument because sanctions were being imposed,” she said.

India, a market where Binance is <a href="https://www.coindesk.com/policy/2024/08/15/binance-completes-registration-with-indias-financial-intelligence-unit-months-after-being-fined" target="_blank">re-established</a> after receiving a fine this year, has not been a growth region for Bitget, mainly because of the lack of a clear regulatory framework, Chen said. “We are working with the government and we have a few team members looking at India right now,” she said.

Large crypto exchanges <a href="https://www.coindesk.com/business/2024/11/19/bybit-bitget-okx-vpn-geofencing-kyc-binance" target="_blank">do what they can</a> to stop customers from restricted territories such as China or in some cases the U.S. from trading on their platforms illicitly. But it’s often the case that users in these excluded regions <a href="https://www.coindesk.com/policy/2021/10/19/for-200-you-can-trade-crypto-with-a-fake-id" target="_blank">find ways</a> to get around know-your-customer (KYC) checks, and may use virtual private networks (VPNs) to circumvent IP-blocking measures.

This type of activity happens a fair bit in China, Chen said, where users may have a passport or drivers' license attached to another country.

“I think all the major exchanges have business that comes from certain countries, such as China,” she said. “Because it's such a big economy with so many retail users, it's just very hard to avoid all of them.”

Rising star

Chen, a Massachusetts Institute of Technology graduate who was promoted from managing director and head of marketing to CEO of Bitget this year, is one of several Asian or Asian-American women steering the largest crypto companies; others include Binance co-founder Yi He, the partner of its former chief CZ; OKX President Hong Fang; and Helen Liu, the chief operating officer of Bybit.

In fact, Binance's He is an old friend who introduced Chen to crypto back in 2015.

“I know her pretty well. She was a bridesmaid at my wedding. But today it’s kind of like a friend-enemy situation,” Chen said.