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Singapore-based GameFi ecosystem Digital Entertainment Asset Pte. Ltd. (DEA) has revealed the appointment of Tatsuya Kohrogi to the role of Vice President and Head of Global Business. Kohrogi will be leveraging his extensive experience to help DEA expand into new markets.

Commenting on the company’s latest talent acquisition, DEA CEO Naohito Yoshida notes, “Tatsuya is a dynamic leader and is highly experienced in building partner relations, creating and implementing leading initiatives and strategies. As we begin to expand our business across Asia, Europe, and North America, we are confident each region will grow under Tatsuya’s leadership.”

Prior to joining DEA, Kohrogi worked with prominent brands like Meta (formerly Facebook) and SoftBank. In his role as Partner Manager at Meta, Kohrogi’s key responsibilities included building long-term relationships with advertisers and advertising agencies across Japan. During his time at Meta, Kohrogi strategically grew his key partners’ businesses by 200% within two years as well as pushed scaling partner revenues to reach nine-figure annual values in US dollars.

At SoftBank, Kohrogi held several titles over his seven-year tenure, including stints in business development, sales management, investment strategy, digital marketing, and co-founding an internal venture. Additionally, Kohrogi trained under SoftBank Group’s CEO Masayoshi Son, learning corporate leadership skills directly from Son, and worked on related projects as a prominent member of the CEO’s successor program.

On joining DEA, Kohrogi remarks, “DEA aims to become the world’s no.1 web3 entertainment company that also simultaneously tackles social and economic problems. The PlayMining platform allows users to mine crypto while they play games. Gaming and entertainment are becoming sustainable livelihood options for people around the world. And I am incredibly excited to take on this role and help further scale the creators economy and web3 entertainment globally.”

GameFi Ecosystem With Social And Economic Benefits

Founded in 2018, Digital Entertainment Asset, better known as DEA, is a GameFi platform facilitating a new economy where creators and users forge direct connections to earn while being entertained.

Since its inception, DEA has embarked on several drives as part of its GameFi model, introducing NFT marketplace PlayMining NFT, the PlayMining play-to-earn platform featuring several games and rewards, and the platform-native DEAPCoin ($DEP) token. Since its launch, DEA has been spearheading the expansion of GameFi across the Asia-Pacific region. DEA’s PlayMining platform currently features more than 2.4 million active users, primarily from Indonesia, Japan, Vietnam, the Philippines, Taiwan, and several other regional countries.

DEA has been active since 2018, helping hundreds of creators create and monetize a wide variety of NFTs. Since it first launched the trading card battle game JobsTribes, one hundred original NFT works created by famous Japanese creators have paid over $6 million in royalties cumulatively. Between April 2020 and December 2021 alone, users have generated over 1 billion Japanese Yen worth of PlayMining earnings.

Furthermore, DEA also offers DeFi primitives through its PlayMining Vault. Currently, users can earn $DEP incentives and NFTs by staking their $DEP tokens, while other vault functions are presently under development.

Fractional ownership has become a hot topic in the decentralized world. Now that many industries have integrated blockchain technology, which are the latest industries jumping aboard the trend of fractionalization? How can it improve accessibility to the market of high-end collectibles? Read on to find out.

Driven by fast-paced blockchain technology adoption, the concept of fractional ownership has had a recent increase in its usage and familiarity on the world scene. As a result, what was once an idea understood mainly by those operating in the stock market is now part of the vernacular of newcomers to the world of investments and crypto.

The world has just begun getting used to the idea of ownership of digital assets via NFTs, but typically that ownership would pertain to only one buyer at a time. Last March, history was made when a Beeple NFT was sold for $69 million to collector MetaKoven. While attention was drawn to the price tag, it was also interesting that MetaKoven had bought several of Beeple’s works before the record-breaking piece, only to divide the ownership into blockchain-based tokens then and sell them to the public. It was a prime example of fractionalizing a digital asset, and we’re about to see a lot more of these types of investment opportunities on offer in the years to come.

In addition to NFTs, the aviation space is also making waves by using fractional ownership to offer on-demand flight services to multiple investors of unique luxury aircraft. For example, VoltAero, a French hybrid-electric aircraft developer, has launched a fractional ownership program for its five-seat Cassio 330, eventually followed by two follow-on models with more seating space. Jean Botti, former Airbus chief technology officer, commented, “Cassio will open a new era of highly sustainable air transportation in Europe with on-demand flight services for those who join our fractional share ownership.”

The critical aspect of NFTs is their ability to be used to establish authenticity and the transference of rights. Therefore, there’s a window of opportunity for entrepreneurs looking for new industries to innovate in through the capacity of NFTs and blockchain tech. For example, traditional and digital real estate in the Metaverse has been some of the main spaces allowing NFTs to fuel the incorporation of fractional ownership in the modern world. Right now, deeds serve the function of representing ownership of property in the real world. However, now that NFTs can also be used to represent ownership of real-life properties, there’s the potential for NFTs to bypass trusted intermediaries in property purchases, such as title insurance companies, escrow holders, and lawyers. In addition, since investing in real estate can require substantial funding, some entrepreneurs use NFTs and crypto to raise capital for their projects. For example, in 2018, the St. Regis Aspen Resort sold an 18.9% ownership stake in the hotel through token sales of “Aspen Coins.”, which could be bought with U.S. dollars, Bitcoin, or Ethereum.

A new alternative asset exchange has recently entered the Web3 stage – Jupiter Exchange. By digitizing and fractionalizing iconic real-world assets on the blockchain, the platform allows passionate collectors to own a piece of objects previously reserved only for a select few. What’s more, Jupiter differentiates itself from other alternative asset exchanges by adding liquidity to the selected assets and creating a much larger pool of sellers and buyers.

Jupiter Marketplace creates iconic products as single NFTs, which then are fractionalized into a number of ownership tokens of equal worth. Once the ownership tokens are sold, they can be traded on Jupiter Exchange with a real-time pricing model. Whether one is a passionate collector or a retail investor looking to diversify their portfolio, Jupiter Exchange is the platform to watch. Having recently raised $5 million in seed funding, Jupiter Exchange is set to launch very soon.

Collecting comes with several challenges, and Jupiter Exchange aims to reduce the collectors’ pain points. Even high-profile individuals like NFT/Pokémon card collector Logan Paul ran into a scam after paying $3.5 million on what he thought was a “sealed & authenticated box of 1st Edition Pokémon cards”, only to find that was not the case. Interestingly, the box had been validated as authentic by the Baseball Card Exchange. Bolillo Lajan San, the well-known and respected card collector who sold him the box, also believed it was legitimate – clearly showing the need for NFTs in the world of both physical and digital collectibles.